BA460 W8 Crisis Management Proposal, Outline of Priorities, and a News Release

1) A Proposal that outlines how the firm will address the organization’s role in the issue, including research and evaluation methods to be used; 2) an Outline of priority publics involved with each described and any conflict in culture or values that might be involved as well as news media used to reach each public; 3) a News Release for traditional, trade and social media announcing the firm’s acceptance of the assignment.
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