BUS 599 1. Create a name for your Non Alcoholic Beverage (NAB) company and state the significance of the name (why was the name chosen and what does it indicate about your company?)

1. Create a name for your Non Alcoholic Beverage (NAB) company and state the significance of the name (why was the name chosen and what does it indicate about your company?)

2. Create a Mission Statement for your company by providing a summary of your mission, vision, and goals.

In addition, please address the following items below from page 72 in the text. Please provide specific details, not just a single sentence response to each topic below:

a. Range/Nature of Products Offered

b. Quality

c. Price

d. Service

e. Overall relationship to customers

f. Management Style/Relationship to employees

g. Nature of work environment

h. Relationship to rest of industry

i. Incorporation of New Technology/Other New Developments

j. Growth/Profitability Goals

k. Relationship to Community/Environment/Other Social Responsibility Goals

l. Other Personal/Management Goals 3. Developments to Date (please review the example on page 82 in the text)

4. Legal Status and Ownership (please review the example on page 82 in the text)

The more details you provide in response to this discussion topic, the easier it will be for you as you develop your full business plan.


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