BUS 599 Growing Honest Tea

Review the following documents: Honest Tea’s business plan for 1999 (PDF). A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF). Imagine that Honest Tea has hired you as a consultant (and paying you a large consulting fee) to evaluate the completeness of their strategy for future growth. Please provide 3 or 4 very specific and very detailed items that indicate that Honest Tea's strategies will achieve future growth. Be sure to include specific details (remember you are being paid a fee). List any strategies that you don't think are successful or could fail. Base your evaluation on the provided SWOT analysis and business plan. Please be sure to provide adequate details to support your response (and earn your fee).

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BUS 599 Growing Honest Tea

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