Bus 620 Week4 Assignment Article Review

Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved from EBSCOHost.

In a 2-3 page paper, answer the following:

Is Mountain Dew’s advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits? Explain your answer. Provide a proposed redesign of the campaign that could have a more universal appeal. What communication channels should be focused on? Why? Paper must be in the correct APA writing style. Include a minimum of 2-3 resources; 1 resource must be peer reviewed.

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