The business from the Week 2 Individual Assignment has decided to hire your consulting group. Your consulting group must now create a comprehensive marketing plan for the business that uses marketing e-channels to attract new customers

The business from the Week 2 Individual Assignment has decided to hire your consulting group.  Your consulting group must now create a comprehensive marketing plan for the business that uses marketing e-channels to attract new customers.

Answer the following in a 1,050- to 1,400-word paper:

• Discuss how business intelligence will help determine which marketing tools to utilize. 
• Assess the best marketing strategy for the company to use in order to reach its external customers. 
• Examine the company's online marketing strategy and compare their proactive general marketing and their reactive marketing strategies.

Format your paper according to APA guidelines.

Click on the Assignment Files tab to submit your plan.