1. Marketing
  2. Develop a brand strategy for a hybrid car

Develop a brand strategy for a hybrid car

  • Develop a brand strategy for a hybrid car. To come up with a strategy, answer the following questions:
    • How will it be positioned relative to other plug-in hybrids currently under development or in the marketplace?
    • How will it be launched in the selected target market?
    • Describe what activities will be conducted to build the image of the brand.
Field of study: 
Marketing
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