essentials of health care marketing

5. Two medical organizations have recently examined their cost structures. The first group is a radiology practice with a significant investment in diagnostic imaging equipment. The second group is a single-specialty pediatric practice. The cost analysis reveals the following distribution:

Radiology Group Pediatric Group Fixed Cost 70% 20% Variable Cost 30% 80% Explain the implications of these differing cost structures of each medical group in terms of contracting with managed care organizations.


Health care Marketing week 4 Product Strategy

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