The individual assignment asks you to describe and critique a real-world enterprise's operations, information, and marketing management strategies as to how they support the enterprise strategy. •The real-world enterprise is Toyota Motor Corporation, the world's #1 motor vehicle maker by sales, with operations in well over 100 countries. Its marketing is localized wherever it sells. •Use the assigned readings, posted learning materials, online research (one of the current MBA Competencies that you have attained by now), and your personal knowledge and experience to develop the report. •You should also build on what you learned in these areas in earlier coursework, to include AMBA 640 and AMBA 650 •Be succinct, a virtue in management reporting. Ten double-spaced pages should be more than enough for this assignment Remember to include a results-filled executive summary at the beginning of your report.
- Executive Summary
- Purpose of the paper
- How accomplished
- Key results and any recommendations
- Introduction
- Purpose of the paper
- Brief “roadmap” to contents
Body •Section heading 1, followed by paragraphs written as follows ◦Topic sentence first ◦Support for topic sentence - evidence, analysis ◦Lead-in to next paragraph or section •Section heading 2 ◦as above •Section heading 3 ◦as above