Healthcare Marketing Organizations

Use the Internet to research a hospital in your area. Obtain information on the hospital’s rating, the benefits and drawbacks of utilizing one particular service. Please discuss the following information in your initial post:

Consider your research on the hospital service. Would it be more beneficial to use a marketing company or conduct marketing in-house to continue marketing this service? Justify your answer. What marketing steps can be taken to improve this hospitals rating? Please support your response with your research. Must use a scholarly source, in text citation, and reference in initial post at minimum. In addition, be sure to include any recommendations or suggestions you may have.

Your responses must be based on research. Remember that wikis and blogs are not credible resources. Cite your text using APA format.

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