HMG 6446 Chapter 6 Learning Activity

  1. How customer centric is Hotel Elegante’s approach towards distribution?
  2. How can Hotel Elegante evaluate each distribution channel and measure its contribution to the bottom line?  Create a measurement scorecard that can be used by company leaders to monitor the performance of each distribution channel.  
  3. Which distribution channel needs the most attention and why?  Does Hotel Elegante need to be concerned with channel conflict (i.e., one or more channels cannibalizing or taking away from other channels)?
  4. Are travel agents still important to Hotel Elegante?  Going forward, what type of relationship should Hotel Elegante have with travel agents?  What role should they play?  Should Hotel Elegante continue to pay commissions, why or why not?
Field of study: 
Date Due: 
Wednesday, April 15, 2020

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