Leadership-The Selling Pitch Part 4

REMINDER : This entire project is to be written and presented in the first person as the CEO. There is no minimum or maximum length

You’ve been working hard and have gained a lot of insight into your new organization during your first 90 days on the job as CEO. During that time, you’ve developed your Strategic Leadership Plan (Project Parts I, II, and III) to take the organization forward. In doing so, you’ve taken a close look at the internal and external competitive environments, you’ve examined the financials and determined what’s needed to accomplish your plan and what the payback should look like, and you’ve looked at the current people and structures in light of what may be needed to execute your Strategic Leadership Plan. Now, there’s just one thing left to do – convince the Board to give you the go-ahead. This week you’ll make your pitch! Your presentation will need to be well-organized and compelling, and it will need to be delivered with the “executive presence” expected of a CEO. It will include the key insights, ideas, investments, arguments, and support for your Strategic Leadership Plan.

As the Chief Executive Officer (CEO), you are the most senior executive officer and you report directly to the board of directors. You are responsible for strategic planning, leadership, management, communication, resource alignment, and execution. Now that your vision and strategy is formed, you will pitch your leadership plan to the Board of Directors. You are tasked with persuading the board that you are the right person with the right plan.

You must decide how you wish to initiate, advance and conclude the presentation. Even though you are presenting to your Board as the CEO, you should not assume they have any prior knowledge of key facts. If there is data that is important in presenting your plan, you must reference these in your presentation, but do NOT waste your opportunity in front of the Board by delivering a “data dump.” Judiciously referencing key data to support your position is a demonstration of your depth of knowledge and your capability as a leader, but analytic alone will not win the day.

Your assignment is to develop and deliver a 4-5 minute PowerPoint presentation that complements and highlights key ideas from your strategic leadership plan. Write your presentation out as if you were recording (required)

o Recording Instructions and Samples: https://www.kaltura.com/tiny/p37rt

Your presentation should address the following criteria: • Presentation includes pertinent, key information relative to the strategy. • Present persuasively, logically, and clearly. • PowerPoint has a professional look and feel. Demonstrate your executive presence!

• Present within the timeframe of 4-5 minutes. Clarity and conciseness are required.

The following are specific course learning outcomes associated with this assignment: 1. Apply business concepts and skills learned.

2. Explain how the organizational challenge impacts long-term organizational sustainability, profitability, and growth.

3. Deliver a persuasive pitch to key stakeholders using communication and presentation best practices.

4. Write clearly and effectively about business topics and related issues, using proper writing mechanics. Your presentation will be graded on your ability to:  Present persuasively, logically, and clearly  Demonstrate your executive presence using supporting visuals and delivery to convey confidence, conviction, energy, and passion  Dress and speak appropriately, and to exhibit the body language and mannerisms, tone, and mastery of the content…just as a CEO would .

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