MB609 Capstone: Case and Industry Analysis
Lesson 3: Strategic Evaluation and Control
Upon completion of the Required Readings, write a thorough, well-planned narrative answer to the following discussion question. Rely on your Required Readings and the Lecture and Research Update for specific information to answer the discussion question, but turn to your original thoughts when asked to apply, evaluate, analyze, or synthesize the information. Your Discussion Question response should be both grammatically and mechanically correct, and formatted in the same fashion as the question itself. If there is a Part A, your response should identify a Part A, etc. In addition, you must appropriately cite all resources used in your responses and document in a bibliography using APA style.
Discussion Question 1 (50 points)
Define benchmarking and describe the six (6) steps involved in evaluating performance using this method. What are the benefits of benchmarking? (50 points) (A 2-page response is required.)
Please refer to the rubric on the following page for the grading criteria for this assignment.