MKT 431 WEEK 4 Marketing Plan Addition

Resources: University Library, Internet

Write a 875- to1050- word addition to the Marketing Plan your Team started in Week 2. This portion of your plan should include descriptions of the following:

Distribution Plan

Include: Details on how customers will buy your product
How will you reach your customers?

Pricing and Positioning

Include: Specifics on your market position relative to your competitors
Pricing for your product or service
How will your pricing support your position?


Include: How will you use technology to connect with your customer base?
Key areas: Web Page and Social Media

Format your paper consistent with APA guidelines.

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MKT 431 WEEK 4 Marketing Plan Addition

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