MKT 431 WEEK 5 Marketing Your Business Paper




Resources: University Library, Internet



Write a 1050- to 1400- word paper that finalizes the major portions of your Marketing plan from Week 2 and Week 4. Your plan should include a detailed description of the following:



Relationship Marketing

How will your business incorporate Relationship Marketing into your mix?
Networking, Special Events and Customer Reward Programs



Advertising and Promotional Activities

How will you reach new customers



Ethical Marketing

Include: How you will insure that your marketing plan will be implemented in an ethical manner.



Format your paper consistent with APA guidelines.



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MKT 431 WEEK 5 Marketing Your Business Paper

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