Develop a 1,400-word Communication Plan including the following:
- Discuss the marketing communication channels available for the domestic and international markets.
- Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase.
- Select the communication channel that is best for marketing your product or service in the domestic and international markets.
- Discuss the reach of each communication channel.
Cite at least three scholarly sources.
Format your assignment consistent with APA guidelines.
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Field of study:
Sunday, October 28, 2018