Strong Brands

  • Several companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st Century and explain why.

  • Explain the effects that you believe the Internet’s capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them.

 

Field of study: 

Answer

BUS 499 WEEK 3 DISCUSSION 1 Strong Brands

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