Unit 1 Discussion

In our first two units together, you will become the marketing expert of a select healthcare system. By the end of Unit 2, you will be able to proficiently elaborate how healthcare marketing principles and theories can maximize effectiveness of a specific healthcare system.

To begin, select one of the following healthcare systems that you would like to explore for your Unit 2 Assignment:

  • Acute care
  • Ambulatory care
  • Assisted living
  • Continuing care retirement community
  • Critical access hospital
  • Dialysis care
  • Home health care
  • Hospice care
  • Long-term care
  • Memory care
  • Palliative care
  • Pediatric care
  • Primary care
  • Short-term care (e.g., post-surgery therapy)
  • Surgical care
  • Veterans Administration
  • Other (requires approval from instructor)

Briefly discuss the following:

  • What interests you about the healthcare system you selected?
  • What legal implications may affect the marketing initiatives of this healthcare system?
  • Discuss a real-life healthcare system that matches the system you selected (e.g., name, services, demographics, location, size, ownership, etc.)
  • What marketing principles and/or theories have they applied? Are these yielding successful results?

FIVE DIFFERENT ANSWERS POSTED AS A BONUS CHOOSE ONE

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