In this unit, we will be discussing real-life healthcare organizations, the 5 P’s of healthcare marketing, and evaluation strategies that may be used to determine marketing potential.
• Select and provide a general overview of three (3) healthcare organizations that interest you. • Discuss the 5 P’s of healthcare marketing to each healthcare organization. • Elaborate how the 5 P’s of healthcare marketing may impact the marketing potential of a healthcare organization. • Discuss an assessment or evaluation strategy which may be used to help determine the marketing potential of an organization
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