What do you really know about the global market?

View the “Week 10 Scene 1” and “Week 10 Scene 2” scenarios. From the scenarios, Chris and Erica are considering different options for business expansion, and one (1) of the considerations is to venture into the global market. Discuss two (2) strategies that they can use to enter the global market, and explain why these approaches would be appropriate and beneficial to the business.



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