Marketing Advice

 Your best friend owns a small children's clothing store located in the downtown area of a community of 50,000 citizens. Business has been slow the past year due the construction of several new strip malls and a new Wal-Mart store (Increased competition). She discovered you were taking an online marketing class, asked you for your advice for ideas that would increase her sales (She owns her present building and will not relocate her business, even though the downtown area is losing stores to the new strip malls). Based on what you have learned in this course what would you tell her.

week5 mkt 100

As we’ve learned this week, brands signal customers by giving them information about predictability in their purchases. Brands each have their own associations and personalities. In your post, identify some of the associations and personalities that are linked with the following brands: Oscar Mayer, Dell, and Sketchers.

What are they? How do they differ? Are there any similarities?

oscar meyer dell sketchers

Global Product and services

Read this article

Write about How starbuck launch seasonal sakura theme in Japan? How it is different from starbuck in the US ?

Your two-three page brief should include the following sections:

Topic – including source and date

Background – what is the history of the issue, why is this topic of interest?

Recent Developments – what is different from the past, what are they trying to


Module Seven Blog: Green for Profit or Green for the Environment?

First, watch the following videos: 

What Is Corporate Social Responsibility? 

Marketing Strategy: Ethical Behavior in Marketing: What Are Marketing Ethics? 

The Social Responsibility of Business 

Then, review the presentation Corporate Social Responsibility. In your blog post, address the following: 

• Identify a retail brand that you believe is socially or ethically responsible. 

Beginning Development of Global Strategies

Mike, one of the marketing strategists on your team, stops at your office door wanting to talk. “We use fabrics that are made domestically; however, there are issues with using these same fabrics globally. There are laws and regulations that prevent us from shipping these fabrics to other countries. This is a huge concern. One of our primary selling points is the consistency of quality of our product.”

You confirm Mike’s concern, “That’s an excellent point,” you say. “Now you’ve just given yourself and our team more work for the