To Buy or Not to Buy

Overview: Before starting this assignment, first read this Wharton School article (and watch the accompanying video): To Buy or Not to Buy: How Increased TV Watching Impacts E-commerce. ( write a 2–3 page paper that addresses the following: 

·         How have TV viewership and shopping habits changed?

·         Is traditional cable (and advertising on cable) a thing of the past? 

·         How have internet streaming companies such as Netflix, Hulu, and Amazon Prime marketed themselves to succeed in this changing environment? 

·         Is internet streaming the future? Explain.


Guidelines for Submission: Your paper must be submitted as a 2–3 page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and two to three scholarly sources cited in APA format.


Field of study: 
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