Cis 590 Week 7 Discussion 1 Social Media

"Social Media" Please respond to the following:

Analyze how social media provides a competitive advantage for an organization’s Web strategy, given that many companies have started hiring personnel to handle Facebook and Twitter posts. Explain why a robust Web presence matters to company executives. Imagine that you are the CIO of a well-established company. State three compelling reasons why your company should utilize social media to attain a competitive advantage and explain your answer.

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