Healthcare Marketing Principles - Discussion

In our first two units together, you will become the marketing expert of a select healthcare system. By the end of Unit 2, you will be able to proficiently elaborate how healthcare marketing principles and theories can maximize effectiveness of a specific healthcare system.

To begin, select one of the following healthcare systems that you would like to explore for your Unit 2 Assignment: • Acute care • Ambulatory care • Assisted living • Continuing care retirement community • Critical access hospital • Dialysis care • Home health care • Hospice care • Long-term care • Memory care • Palliative care • Pediatric care • Primary care • Short-term care (e.g., post-surgery therapy) • Surgical care • Veterans Administration • Other (requires approval from instructor)

Briefly discuss the following: • What interests you about the healthcare system you selected? • What legal implications may affect the marketing initiatives of this healthcare system? • Discuss a real-life healthcare system that matches the system you selected (e.g., name, services, demographics, location, size, ownership, etc.) • What marketing principles and/or theories have they applied? Are these yielding successful results?

This is a voluntary Discussion Board that was developed to help you complete your upcoming assignment. Participating in this Discussion Board and engaging in conversation will help prepare you for Unit 2.

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