In our first two units together, you will become the marketing expert of a select healthcare system. By the end of Unit 2, you will be able to proficiently elaborate how healthcare marketing principles and theories can maximize effectiveness of a specific healthcare system.
To begin, select one of the following healthcare systems that you would like to explore for your Unit 2 Assignment:
- Acute care
- Ambulatory care
- Assisted living
- Continuing care retirement community
- Critical access hospital
- Dialysis care
- Home health care
- Hospice care • Long-term care
- Memory care • Palliative care
- Pediatric care • Primary care
- Short-term care (e.g., post-surgery therapy)
- Surgical care
- Veterans Administration • Other (requires approval from instructor)
Briefly discuss the following:
- What interests you about the healthcare system you selected?
- What legal implications may affect the marketing initiatives of this healthcare system?
- Discuss a real-life healthcare system that matches the system you selected (e.g., name, services, demographics, location, size, ownership, etc.)
- What marketing principles and/or theories have they applied? Are these yielding successful results?
This is a voluntary Discussion Board that was developed to help you complete your upcoming assignment. Participating in this Discussion Board and engaging in conversation will help prepare you for Unit 2.
Field of study:
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