How do you stand out from the crowd?

When you think about the words: "So easy a caveman can do it" Or "I'm Lovin it!" What do you think of? You think about the insurance company GEICO or McDonalds respectively. Why do you think that is? These are brands we will probably remember for the rest of our lives. They stand out from many other organizations that do the same thing.

View the “Week 2 Scene 1” and “Week 2 Scene 2” scenarios. From the scenarios, Lena explained to Chris and Erica that they need to determine how the surrounding restaurants in their selected location can impact their business. Suggest key steps they should take to make this determination, and recommend at least three (3) strategies they can use to differentiate their business from the other restaurants.

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