Part 1
In the Unit 1 Discussion Board, you reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of McDonald's (a fast-food franchise) that was done in 2013. There have been many more recent changes with the fast-food giant toward improved business results. Read this article on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following:
- Strengths: The internal and external characteristics of a company that are stronger than its competitors
- Weaknesses: The internal and external characteristics of a company that are weaker than its competitors
- Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way
- Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way
- Trends: The internal and external patterns in the organization, market, or industry
Part 2
Complete the following:
- First initial M-Z: Provide an argument against the ability of a fast-food franchise to succeed with these strategies.
Provide research that supports your assertions.
Field of study:
Date Due:
Friday, January 11, 2019
