principle of marketing

Week 3 Discussion
It’s critical to understand all the factors that make a customer a good candidate to buy your product. First take a look at this product, the new iphone X, cost: $1,000.
  • Now, try to figure out who the IDEAL customer is for this product. Assess as many different factors as you can think of. Who are they? You can evaluate all of the following: race, gender, education level, income level, where do they live (urban vs rural), what motivates them? How many kids do you think they have? Figure out the perfect customer and tell me why these factors might influence them to buy the iPhone X.
  • Next, come up with a brief marketing pitch 2-3 sentences trying to persuade the target customer this phone is the perfect for him/her. Then discuss why you think this marketing message is the correct message for your specified target market in the above bullet.

Week 4 Discussion
Consider the following products: Coca-Cola Classic, Apple iPhone, Nike basketball shoes, and Loreal Shampoo. Products offered by a business can be actual goods, services, and ideas. 
  • Pick one of the products above, identify two competitors, and what they offer that competes with your product.
  • For your product, describe the unique selling proposition. How is this product superior to the competitors you identified above?

Week 5 Discussion
  • When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. So for this discussion, choose Walmart or McDonalds or Cadillac and discuss what words, feelings and images immediately come to mind when you hear the brand name or see the brand logo.
  • Then discuss how the marketers have created these ‘feelings’ and thoughts for consumers and why you think they created them.

Field of study: 
Date Due: 
Sunday, April 21, 2019


principle of marketing week 3 to 5 Discussions

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