Creativity and Innovation in Business

Explain the characteristics of creativity and innovation and the need for both in business today.

It is an exciting time to be in the business world. Numerous emerging trends and advances make an MBA

degree quite valuable. Organizations need administrators, managers, and leaders to recognize the

complexity and diversity of the organizations in which they work. It is critical that business professionals

stay abreast of emerging issues and trends that impact the production and delivery of goods and services

to the customer. Customer desires and needs are constantly changing in the global marketplace. By

understanding the nature of creativity and innovation and their critical roles in sustaining businesses for

the long term, you will be able to contribute to the future success of your organization in tangible ways.

In this Assessment, you will examine the importance and role of creativity and innovation in the world of

business. In addition, you will discover several important myths and misconceptions about creativity and

learn about the true nature of creativity. These three parts which form the content of this Competency are

designed to help you become a more innovative manager within your organization.

Sub-Competencies:

o Explain the importance and role of creativity and innovation in business.

o Explain misconceptions about creativity.

o Describe the nature of creativity.