The ability to effectively communicate is
one of the most in demand and sought after skills in today’s workforce.
As a business professional, you will be expected to not only communicate
in a clear and concise way, but to do so strategically. These
communication skills are necessary to manage personnel effectively and
to drive your organization toward its strategic goals and outcomes.
Effective communication starts with planning. By developing a strategic
communications plan you will be more intentional in your messages and
the actions you ask of your audience. This plan is the foundation for
Assignments 2 and 3. INSTRUCTIONS Create a written strategic
communications plan for the professional communication challenge or
opportunity of your choice. Your plan should include the following
components and may be written in a professional report format. See the
formatting requirements for additional information. 1. Description a)
What is your challenge or opportunity? b) Why is this professionally
important to you? 2. Goal a) What goal or outcome do you want to
achieve with this communication? 3. Audience a) Who is your target
audience? i. What are the professional positions of the audience
members? ii. What demographic characteristics will the audience
comprise? iii. What is your relationship to the audience? iv. What
background knowledge and expertise does the audience have? v. What
does the audience know, feel about, and expect concerning this
communication? vi. What preconceptions or biases do you possess that
might prevent you from building rapport with your audience? b) What
information is available about your audience? i. What research/sources
will you use to obtain information about the audience? ii. What
conclusions have you been able to draw about the audience? c) What
tone will you use to convey your message? i. Is the setting casual or
formal? ii. Is the communication personal or impersonal? 4. Key Message
a) What is the primary message you must convey to your audience? i.
Is the message compelling and memorable? ii. Is the message clear and
concise? iii. Is the message aligned with your audience’s goals and
needs? 5. Supporting Points a) What three to four points, reasons, or
justifications support your message? i. What research/sources will you
use to obtain facts/data about your message? 6. Channel Selection a)
What communication style will you employ (Tell/Sell or Consult/Join),
and why? b) What channel(s) will you use to deliver your message, and
why will they be the most effective? c) What purpose is served by each
channel you have selected? 7. Action Request a) Is your call to action
you are making to your audience clear, concise, and easily actionable?
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