- What are the key elements of Tesla Motors’ strategy?
- Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Tesla is employing?
- Are you impressed by the strategy Elon Musk has crafted for Tesla? Why or why not?
- What is your assessment of Tesla’s financial performance as shown in case Exhibit 1? Use the financial ratio information in Table 4.1 of Chapter 4 (pages 81–83) to assist you in calculating a revealing set of financial ratios and interpreting them.
- What do we learn from the data in case Exhibit 2? Does the data provide additional valuable information? Why or why not?
- What grade would you give Elon Musk for his handling of the battery pack fires and battery-charging fire in the residential garage of a Model S owner?
- What are the issues/problems that Elon Musk and other members of Tesla’s top management team need to address?
- What, if any, changes/adjustments in Tesla’s strategy would you recommend that Elon Musk consider?
- What is your outlook for Tesla’s future performance and its prospects for revolutionizing the global automotive industry’s use of gasoline-powered engines versus battery-powered engines?
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